Three years ago, our founder Sarah watched her rescue dog Buddy pull so hard during every walk that his neck turned red and his breathing sounded strained. She'd tried five different 'anti-pull' harnesses — none worked. The problem wasn't Buddy's behavior; it was that standard harnesses trigger a dog's biological resistance reflex.

Sarah, a certified dog behaviorist, realized that pulling isn't disobedience — it's biology. She studied how sled dogs are harnessed and adapted that principle: redirect the force sideways, not forward, and the pulling stops naturally.

But there was a second fear haunting her: what if Buddy got loose and someone found him? A collar tag wasn't enough. She wanted his name and her phone number visible on the harness itself.

Safeaws was born from that double need: a harness that stops pulling *and* identifies your dog before they're ever lost. Today, over 15,000 families in France trust SafePaws because they know it works — and because they sleep better knowing their dog is visibly identified.